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Case Studies

2006 GMAC Racing Hospitality

Duffel Bag
Custom designed duffel bag - designed to adhere to race track security standards – Used by GMAC as the hospitality gift for dealers attending Nextel, Busch and Truck Races.
Quantity: 10,000

Pit pass and lanyard
Coordinated branding with the “main” gift – overseas production of both pieces – assembled and shipped for distribution with the duffel bag.
Quantity: 10,000

Translated into 40% in cost savings



Client: Budco
Project: Cadillac Dealer Program

Custom zinc alloy calendar stand – used as a thank you gift for new Cadillac car purchases and leases.
Quantity: 30,000 units annually

Client realized 33% cost savings – redesigned tooling and alternate manufacturing resources


Case Studies  

About Us

3Sixty Direct circles the globe to bring our clients creative, custom designed premium and promotional merchandise for the greatest price to value relationship.

  • Contracts an outside agency for inspection of all overseas manufacturing facilities with full consideration of ethical issues – such as child and prison labor, alongside practical ones, such as production and management abilities.

  • Employs independent inspection laboratories to ensure product safety, quality, and conformance to U.S. customs requirements, consumer product safety and other government standards.

  • Monitors International Free Trade developments and their effect on importing and exporting.

  • Requires pre-production samples, T.O.P. (Top of Production) samples and pre-shipment samples on international orders for approval.

  • Manage logistics and shipment of promotional merchandise – from the overseas factory to final client destination - determining the most economical way to ship the goods and meet the clients required deadlines.

  • Work with customs brokers to ensure proper documentation of shipment, adherence to US customs protocol and payment of applicable quota, duties, and customs entry.


About Us  

Off the Shelf Options - Product Search

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Custom Import Options

Import Product Search


3Sixty Direct maintains long-term relationships with Promotional Products Manufactures throughout Asia and, if needed, has the network to quickly locate a reputable manufaturer for almost any project. This model gives us both the ability to procure products spanning the Promotional Products spectrum and the scale to keep cost at a minimum.

Typically, our clients provide us with the specific product they desire. However, we have our pulse on the Promotional market and can suggest new or hot products to fit your project.

Some examples of categories that we specialize in:
  • Stationery: Sticky Pads, Portfolios, Reminder Notes, Cards, Etc.
  • Writing Instruments: Pens, Laser Pointers, Ball Point, Disposables, Etc.
  • Bags: Polypropylene Non-Woven, Tote Bags, Backpacks, Luggage, Etc.
  • Plastics Key chains, Binoculars, Ponchos, Fans, Cups, Inflatable, Etc.
  • Lanyards: All Types.
  • Metals: Pen cases, Figurines, Lapel Pins, Key Chains, Lunch Boxes, Etc.
  • Electronics: Pedometers, Cameras, Calculators, LED Items, Etc.
  • Custom Made Products: We can work with you to develop nearly anything your client requires.
Please contact us to let us know what type of product you are interested in and we will promptly respond with the feasibility and cost analysis of the project.



Product Search  

3Sixty Direct

3Sixty Direct is a provider of creative, custom designed premium and promotional merchandise to support strategic and targeted marketing initiatives of Fortune 100 companies.

  • Assess future trends and collaborate with clients to develop proprietary promotional merchandise solutions to meet the client's goals and objectives on large scale marketing initiatives.

  • Design product renderings and develop product specifications to reflect our client's brand identity and their target markets.

  • Utilizes strategic alliances with overseas manufacturing resources to provide custom products - bring our client's vision to reality for the greatest price to value relationship. We have access to manufacturers covering plastics, die cast, ceramics, electronics, textiles and more.

  • Our experience includes promotional merchandise development and manufacturing to support result driven programs such as:

    • Event Promotions
    • New Product Launches
    • Direct Mail Programs
    • Premium & Incentives
3Sixty Direct Awarded 2006 Women Business Enterprise of the Year – Michigan Women’s Business Council



Denise Mahnick, 3Sixty Direct CEO (right) pictured with Michelle Richards, MWBC President (left). Press Release

Certificate #247066


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Copyright 2012 3Sixty Direct

700 Tower Drive, Suite 190
Troy, Michigan 48098


P: 248.890.4168
F: 248.250.5377
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